Marketing budgets are being reduced because of limited sales as the global financial crisis bites harder. With little funds made available these days, promotional products are increasing in popularity as an inexpensive cost method of getting the company brand, name, and product details in front of prospects and existing clients. When you consider the engineering and construction industries, one of the major practical gifts for architects which they like happens to be the professional quality Scale Rules for measuring drawings and plans.
Although a majority of the drawing is made by CAD (computer aided design), immediately they are printed there is a need to normally measure parts of the drawing meaning that a Scale Rule is required by those who are likely to be reading the drawing to construct a building or make a product.
There are as much as a dozen different scales on some Scale Rules. There are a lot of different types of Scale Rules which all meet the same basic requirements. The most common is the Oval Scale Rule which is in two lengths 300mm (12″0) and 150mm (6″0) in different scale combinations to fit the needs of the profession or industry.
Triangular Scale Rules are endorsed by a lot of users as they possess more of a three-dimensional form that’s easily handled and quicker to locate the needed scale, they are viewed as more prestigious as a promotional gift too. Rotarules represent the other category, they contain light weight alloy and have a revolving scale selector for the base of the rule to remain in the same position throughout.
To make use of a Scale Rule as promotional gifts for architects, Establishments supplying products and services to a profession or industry can have their company website, name, logo, and product names printed on the face of the Rule in their corporate colors and style.